Where it is needed to provide you with our products or services, such as:

• Building or creating your customized product when you place an order
• Verifying your identity when you contact us or make a request
• Processing purchase transactions
• Confirming and verifying the details of your order with you, your dealer, or your clinician
• Updating you, your dealer, or your clinician dealer on the status of your order, as needed
• Allowing you to register your product in line with our warranty policy
• Providing you with technical and customer support.

Where it is in our legitimate interests to do so, such as:

• Managing our Products and updating your records
• To perform and/or test the performance of, our products, services and internal processes
• To follow guidance and recommended best practice of government and regulatory bodies
• For management and audit of our business operations including accounting
• To carry out monitoring and to keep records of our communications with you and our staff (see below)
• For market research and analysis and developing statistics
• For direct marketing communications regarding relevant Products. We will send marketing to you by SMS text message, email, phone, post and social media and digital channels (for example, using WhatsApp and HubSpot)
• Subject to the appropriate controls, to provide insight and analysis of our customers to business partners either as part of providing products or services, helping us improve products or services, or to assess or to improve the operating of our businesses
• Where we need to share your Personal Information with people or organizations in order to run our business or comply with any legal and/or regulatory obligations

In all cases where legitimate interest is relied upon as a lawful basis, we take steps to ensure that our legitimate interests are not outweighed by any prejudice to your rights and freedoms.

To comply with our legal obligations under applicable law, such as:

• Keeping records for tax purposes
• Responding to subpoenas or compelling orders
• Providing information to public authorities.
• Reporting obligations with legal entities
• Auditing activities as required by applicable law

With your freely given, informed, specific, and unambiguous consent, for processing such as:

• Direct marketing communications
• Sending product updates or technical alerts
• Sending you marketing communications and information on new products, services and assets
• Communicating with you about, and manage your participation in contests, offers or promotions;
• Soliciting your opinion or feedback and providing opportunities for you to test software;
• Processing of special categories of Personal Information such as health information
• Processing if you are a vulnerable person (e.g. a minor child, an individual who is intellectually disabled, or a person with a mental health disability, etc.).